Understanding and Improving the External Survey Environment of Official Statistics

Journal article | Zeitschriftenartikel

We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.

Object Details

• ISSN: 2296-4754
• Extent: Seite(n): 14
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Survey Methods: Insights from the Field

Classification and Topics

• Subject: Sozialwissenschaften, Soziologie ; Erhebungstechniken und Analysetechniken der Sozialwissenschaften ; amtliche Statistik ; Sozialmanagement ; Marketing ; Antwortverhalten ; Statistisches Bundesamt ; Befragung ; Umfrageforschung ; Datengewinnung ; Datenqualität

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Lorenc, Boris ; Loosveldt, Geert ; Mulry, Mary H.
• Event: Veröffentlichung
• (where): Deutschland
• (when): 2013

Further information

• DOI: https://doi.org/10.13094/SMIF-2013-00003
• URN: urn:nbn:de:0168-ssoar-333848
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 26.08.2024, 4:26 PM CEST