Artikel

Effects of innovation types on firm performance: An empirical study on Pakistan's manufacturing sector

The main purpose of this study is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial performance in Pakistani manufacturing companies. Data were collected through survey questionnaires from 150 respondents mainly from production, R&D and marketing departments of manufacturing companies. With the help of SPSS, data were analyzed by factor, reliability, correlation, and regression analysis. The results reveal the positive effects of innovation types on firm performance. Theoretical and managerial implications along with limitations for future research have also been discussed.

Language
Englisch

Bibliographic citation
Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 7 ; Year: 2013 ; Issue: 2 ; Pages: 243-262 ; Lahore: Johar Education Society, Pakistan (JESPK)

Classification
Wirtschaft
Subject
Innovation types
firm performance
manufacturing sector
Pakistan

Event
Geistige Schöpfung
(who)
ul Hassan, Masood
Shaukat, Sadia
Nawaz, Muhammad Saqib
Naz, Saman
Event
Veröffentlichung
(who)
Johar Education Society, Pakistan (JESPK)
(where)
Lahore
(when)
2013

Handle
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Artikel

Associated

  • ul Hassan, Masood
  • Shaukat, Sadia
  • Nawaz, Muhammad Saqib
  • Naz, Saman
  • Johar Education Society, Pakistan (JESPK)

Time of origin

  • 2013

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