Private labels for premium products: The example of organic food

Arbeitspapier

This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: FE Working Paper ; No. 0404

Classification and Topics

• Classification: Wirtschaft
• Subject: organic products ; premium products ; private label ; retailing

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Jonas, Astrid ; Roosen, Jutta
• Event: Veröffentlichung
• (who): Kiel University, Department of Food Economics and Consumption Studies
• (where): Kiel
• (when): 2004

Further information

• Handle: http://hdl.handle.net/10419/38621
• Last update: 10.03.2025, 11:42 AM CET