Prosociality predicts health behaviors during the COVID-19 pandemic

Arbeitspapier

Socially responsible behavior is crucial for slowing the spread of infectious diseases. However, economic and epidemiological models of disease transmission abstract from prosocial motivations as a driver of behaviors that impact the health of others. In an incentivized study, we show that a large majority of people are very reluctant to put others at risk for their personal benefit. Moreover, this experimental measure of prosociality predicts health behaviors during the COVID-19 pandemic, measured in a separate and ostensibly unrelated study with the same people. Prosocial individuals are more likely to follow physical distancing guidelines, stay home when sick, and buy face masks. We also find that prosociality measured two years before the pandemic predicts health behaviors during the pandemic. Our findings indicate that prosociality is a stable, long-term predictor of policy-relevant behaviors, suggesting that the impact of policies on a population may depend on the degree of prosociality.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Working Paper ; No. 346

Classification and Topics

• Classification: Wirtschaft ; Microeconomic Behavior: Underlying Principles ; Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡ ; Health Behavior ; Health: Government Policy; Regulation; Public Health
• Subject: Social preferences ; health behavior ; externalities ; COVID-19

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Campos-Mercade, Pol ; Meier, Armando N. ; Schneider, Florian H. ; Wengström, Erik
• Event: Veröffentlichung
• (who): University of Zurich, Department of Economics
• (where): Zurich
• (when): 2020

Further information

• DOI: doi:10.5167/uzh-187672
• Handle: http://hdl.handle.net/10419/218965
• Last update: 10.03.2025, 11:41 AM CET