Buchbeitrag

The moonshot phenomenon in the business world

This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives. Nevertheless the numerous realizations that the moonshot phenomenon has acquired – as goals, projects, tasks, specific leadership, skill and others, it seems subordinated to certain principles and approaches, constituting the so called moonshot thinking that is also succinctly described.

Language
Englisch

Bibliographic citation
In: 11th International Conference On Application Of Information And Communication Technology And Statistics In Economy And Education (ICAICTSEE – 2021) ; Year: 2023 ; Pages: 368-379 ; Ed(s).: Velev, D.G. ; Zlateva, P. ; Sivakumar, R. ; Sofia, Bulgaria: Publishing Complex – UNWE

Classification
Management
Corporate Culture; Diversity; Social Responsibility
Subject
moonshot
corporate culture
proclaimed corporate culture
strategic management
exponential organizations

Event
Geistige Schöpfung
(who)
Dimitrov, Kiril
Event
Veröffentlichung
(who)
Publishing Complex – UNWE
(where)
Sofia, Bulgaria
(when)
2023

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Buchbeitrag

Associated

  • Dimitrov, Kiril
  • Publishing Complex – UNWE

Time of origin

  • 2023

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