Artikel

Beyond "Points of Control": logics of digital governmentality

In this paper, we aim to show the heuristic benefit of Michel Foucault's concept of "governmentality", in order to describe three logics of power and control within digital environments. These three logics – directing, constraining and framing online behaviours – are similar to Foucault's approach to power, which is understood as a means to "lead other people's behaviours", as it is in this case enacted through the mediation of technical resources, such as software, algorithms and operating systems. This paper provides three illustrations of these logics of governmentality: the way in which Google tries to direct webmasters' practices with the help of its SEO guidelines and a webmaster ranking system (governmentality by incentives); the way by which developers constrain online behaviours through websites and software (governmentality by design); the way Apple frames the work of app developers in order to institute specific standards for action and interaction within its iPhone operating system (governmentality by framing).

Sprache
Englisch

Erschienen in
Journal: Internet Policy Review ; ISSN: 2197-6775 ; Volume: 5 ; Year: 2016 ; Issue: 3 ; Pages: 1-13 ; Berlin: Alexander von Humboldt Institute for Internet and Society

Klassifikation
Sozialwissenschaften, Soziologie, Anthropologie
Thema
Governmentality
Framing
User behaviour

Ereignis
Geistige Schöpfung
(wer)
Badouard, Romain
Mabi, Clément
Sire, Guillaume
Ereignis
Veröffentlichung
(wer)
Alexander von Humboldt Institute for Internet and Society
(wo)
Berlin
(wann)
2016

DOI
doi:10.14763/2016.3.433
Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

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Objekttyp

  • Artikel

Beteiligte

  • Badouard, Romain
  • Mabi, Clément
  • Sire, Guillaume
  • Alexander von Humboldt Institute for Internet and Society

Entstanden

  • 2016

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