Функционализация анализа рынка в маркетинге

Collection article | Sammelwerksbeitrag

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

Object Details

• Alternative title: Functionalization Research in Marketing
• ISBN: 978-5-904848-05-7
• Extent: Seite(n): 139-143
• Language: Russisch
• Notes: Status: Postprint; nicht begutachtet

References and Relationships

• Bibliographic citation: Омский экономический форум: материалы международной научно-практической конференции

Classification and Topics

• Subject: Wirtschaft ; Marketing ; Marketing ; Markterschließung ; Marktsegmentierung ; Verbraucher ; Nachfrage ; Vertrieb ; Absatz

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Kaluzhsky, Mikhail
• Event: Veröffentlichung
• (who): Financial University under the Government of the Russian Federation in Omsk
• (where): Russland, Omsk
• (when): 2011

Further information

• URN: urn:nbn:de:0168-ssoar-430687
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST