An AHP-based evaluation of car navigation apps in Korea

Konferenzbeitrag

This study aimed to suggest the standards of evaluating car navigation app by examining and categorizing app's attributes. This study suggested four main criteria for app evaluation model; Functionality, Usability, Networking ability and Additional features and three sub-criteria belonging each main criterion. Also, the study conducted comparing each attribute and evaluating navigation apps competing in Korean market based on suggested criteria. As a result of this study, users put high weights on functionality, and the additional feature was least considered from users when they select car navigation app. Also, usability and networking ability show similar level of importance.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: 22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018

Classification and Topics

• Classification: Wirtschaft
• Subject: Car navigation app ; AHP (Analytic Hierarchy Process) ; Korean car navigation market

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Lim, Chulmin
• Event: Veröffentlichung
• (who): International Telecommunications Society (ITS)
• (where): Calgary
• (when): 2018

Further information

• Handle: http://hdl.handle.net/10419/190404
• Last update: 10.03.2025, 11:45 AM CET