Artikel
Goal setting, personality traits, and the role of insurers and other service providers for Swiss Millennials and Generation Z
Service providers are developing more sophisticated offerings, and it is important for them to understand the demographics and specific context by which individuals might procure their services. This allows companies to stay relevant to their customers. The target of this paper is to investigate the types of goals Millennials and Generation Z individuals are pursuing and what role different service providers may play in supporting these endeavors, with the aim of providing actionable insights for insurers. Furthermore, it is to investigate how personality traits may relate to differences in individuals' preferences. The study is based on a survey of 854 Swiss university students. The results indicate that goals are concentrated in a few categories, and educational institutions and healthcare providers are well-positioned to support goal achievement. Insurers, on the other hand, rank low among the preferences, and their profile is largely undifferentiated. This result indicates that insurers need to further focus their efforts to gain relevance among younger customers. Supporting goals relating to self-fulfillment and ability for high-conscientious and/or low-honest/humble customers by focusing on risk education and risk management seems a particularly interesting strategy for insurers.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Risk and Financial Management ; ISSN: 1911-8074 ; Volume: 15 ; Year: 2022 ; Issue: 4 ; Pages: 1-18
- Klassifikation
-
Management
- Thema
-
goal types
insurance services
personality traits
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Pugnetti, Carlo
Henriques, Pedro Miguel
Moser, Ulrich
- Ereignis
-
Veröffentlichung
- (wer)
-
MDPI
- (wo)
-
Basel
- (wann)
-
2022
- DOI
-
doi:10.3390/jrfm15040185
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Pugnetti, Carlo
- Henriques, Pedro Miguel
- Moser, Ulrich
- MDPI
Entstanden
- 2022
Ähnliche Objekte (12)
Goal setting and goal striving
Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators
Nitpicky Insurers and the Law of Contracts
Insurers as asset managers and systemic risk
Goal congruence and goal incongruence among logistics, production and sales
Goal Missed, Self Hit: Goal-Setting, Goal-Failure, and Their Affective, Motivational, and Behavioral Consequences
Producing and Manipulating Information: Private Information Providers versus Public Information Providers
Making goal pursuit effective : Expectancy-dependent goal setting and planned goal striving
Mutual versus stock insurers: fair premium, capital, and solvency
Mutual versus stock insurers: fair premium, capital and solvency
How are safes tested and certified? : information for insurers
Mutual versus stock insurers: Fair premium, capital, and solvency
Goal setting and goal striving
Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators
Nitpicky Insurers and the Law of Contracts
Insurers as asset managers and systemic risk
Goal congruence and goal incongruence among logistics, production and sales
Goal Missed, Self Hit: Goal-Setting, Goal-Failure, and Their Affective, Motivational, and Behavioral Consequences
Producing and Manipulating Information: Private Information Providers versus Public Information Providers
Making goal pursuit effective : Expectancy-dependent goal setting and planned goal striving
Mutual versus stock insurers: fair premium, capital, and solvency
Mutual versus stock insurers: fair premium, capital and solvency
How are safes tested and certified? : information for insurers
Mutual versus stock insurers: Fair premium, capital, and solvency
Goal setting and goal striving
Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators
Nitpicky Insurers and the Law of Contracts
Insurers as asset managers and systemic risk
Goal congruence and goal incongruence among logistics, production and sales
Goal Missed, Self Hit: Goal-Setting, Goal-Failure, and Their Affective, Motivational, and Behavioral Consequences
Producing and Manipulating Information: Private Information Providers versus Public Information Providers
Making goal pursuit effective : Expectancy-dependent goal setting and planned goal striving
Mutual versus stock insurers: fair premium, capital, and solvency
Mutual versus stock insurers: fair premium, capital and solvency
How are safes tested and certified? : information for insurers