Arbeitspapier
Forecasting Dynamic Market Share Relationships
In market share analysis, it is well recognized that we have often inadmissible predicted marketshare, which means that some of predictors take the values outside the range [0, 1] and the totalsum of predicted shares is not always one, so called logical inconsistency. In this article, basedon Bayesian VAR model, I propose a dynamic market share model with logical consistency. Theproposed method makes it possible to forecast not only the values of market share by themselves,but also various dynamic market share relations across different brands or companies. The dailyscanner data are analyzed by the proposed method.
- Language
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Englisch
- Bibliographic citation
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Series: Tinbergen Institute Discussion Paper ; No. 97-042/4
- Classification
-
Wirtschaft
- Subject
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Marktanteil
Prognoseverfahren
Theorie
- Event
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Geistige Schöpfung
- (who)
-
Terui, Nobuhiko
- Event
-
Veröffentlichung
- (who)
-
Tinbergen Institute
- (where)
-
Amsterdam and Rotterdam
- (when)
-
1997
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Terui, Nobuhiko
- Tinbergen Institute
Time of origin
- 1997
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