Arbeitspapier
Forecasting Dynamic Market Share Relationships
In market share analysis, it is well recognized that we have often inadmissible predicted marketshare, which means that some of predictors take the values outside the range [0, 1] and the totalsum of predicted shares is not always one, so called logical inconsistency. In this article, basedon Bayesian VAR model, I propose a dynamic market share model with logical consistency. Theproposed method makes it possible to forecast not only the values of market share by themselves,but also various dynamic market share relations across different brands or companies. The dailyscanner data are analyzed by the proposed method.
- Sprache
-
Englisch
- Erschienen in
-
Series: Tinbergen Institute Discussion Paper ; No. 97-042/4
- Klassifikation
-
Wirtschaft
- Thema
-
Marktanteil
Prognoseverfahren
Theorie
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Terui, Nobuhiko
- Ereignis
-
Veröffentlichung
- (wer)
-
Tinbergen Institute
- (wo)
-
Amsterdam and Rotterdam
- (wann)
-
1997
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Terui, Nobuhiko
- Tinbergen Institute
Entstanden
- 1997
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