Qualitative research: extending the range with flexible pattern matching

Artikel

The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Review of Managerial Science ; ISSN: 1863-6691 ; Volume: 15 ; Year: 2021 ; Issue: 2 ; Pages: 251-273 ; Berlin, Heidelberg: Springer

Classification and Topics

• Classification: Management ; Economic Methodology: General ; Forecasting Models; Simulation Methods
• Subject: Flexible pattern matching ; Qualitative methods ; Grounded theory ; Connecting theories and data ; Qualitative rigor

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Bouncken, Ricarda B. ; Qiu, Yixin ; Sinkovics, Noemi ; Kürsten, Wolfgang
• Event: Veröffentlichung
• (who): Springer
• (where): Berlin, Heidelberg
• (when): 2021

Further information

• DOI: doi:10.1007/s11846-021-00451-2
• Last update: 10.03.2025, 11:42 AM CET