Artikel
Qualitative research: extending the range with flexible pattern matching
The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.
- Sprache
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Englisch
- Erschienen in
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Journal: Review of Managerial Science ; ISSN: 1863-6691 ; Volume: 15 ; Year: 2021 ; Issue: 2 ; Pages: 251-273 ; Berlin, Heidelberg: Springer
- Klassifikation
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Management
Economic Methodology: General
Forecasting Models; Simulation Methods
- Thema
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Flexible pattern matching
Qualitative methods
Grounded theory
Connecting theories and data
Qualitative rigor
- Ereignis
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Geistige Schöpfung
- (wer)
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Bouncken, Ricarda B.
Qiu, Yixin
Sinkovics, Noemi
Kürsten, Wolfgang
- Ereignis
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Veröffentlichung
- (wer)
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Springer
- (wo)
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Berlin, Heidelberg
- (wann)
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2021
- DOI
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doi:10.1007/s11846-021-00451-2
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Bouncken, Ricarda B.
- Qiu, Yixin
- Sinkovics, Noemi
- Kürsten, Wolfgang
- Springer
Entstanden
- 2021