Artikel

Qualitative research: extending the range with flexible pattern matching

The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.

Sprache
Englisch

Erschienen in
Journal: Review of Managerial Science ; ISSN: 1863-6691 ; Volume: 15 ; Year: 2021 ; Issue: 2 ; Pages: 251-273 ; Berlin, Heidelberg: Springer

Klassifikation
Management
Economic Methodology: General
Forecasting Models; Simulation Methods
Thema
Flexible pattern matching
Qualitative methods
Grounded theory
Connecting theories and data
Qualitative rigor

Ereignis
Geistige Schöpfung
(wer)
Bouncken, Ricarda B.
Qiu, Yixin
Sinkovics, Noemi
Kürsten, Wolfgang
Ereignis
Veröffentlichung
(wer)
Springer
(wo)
Berlin, Heidelberg
(wann)
2021

DOI
doi:10.1007/s11846-021-00451-2
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Bouncken, Ricarda B.
  • Qiu, Yixin
  • Sinkovics, Noemi
  • Kürsten, Wolfgang
  • Springer

Entstanden

  • 2021

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