Artikel
The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan
The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social influence, process of compliance, internalization, identification, and trust to investigate the sustainability of intentions to use SNS. This study also focused on the mediating effect of the relationship between trust and intentions to use SNS through users' attitudes which were significantly correlated with positive responses towards intention. Responses were gathered through a questionnaire survey, and PLS-SEM was used for the analysis of data. Seven out of eight hypotheses were supported and meaningful information was obtained in this study, which operators and designers can use as a guide for the development of sustainable SNS.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 7 ; Year: 2020 ; Issue: 1 ; Pages: 1-23 ; Abingdon: Taylor & Francis
- Classification
-
Management
- Subject
-
sustainable user generated content
social influence process
uses and gratification theory
online technologies
trust
Instagram
attitude
sustainable intention to use SNS
social media communication and interaction
- Event
-
Geistige Schöpfung
- (who)
-
Naqvi, Muhammad Hasnain Abbas
Jiang, Yushi
Miao, Miao
Naqvi, Mishal Hasnain
- Event
-
Veröffentlichung
- (who)
-
Taylor & Francis
- (where)
-
Abingdon
- (when)
-
2020
- DOI
-
doi:10.1080/23311975.2020.1723825
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Naqvi, Muhammad Hasnain Abbas
- Jiang, Yushi
- Miao, Miao
- Naqvi, Mishal Hasnain
- Taylor & Francis
Time of origin
- 2020
Other Objects (12)
Social media and building a connected college
Social media and management fashions
The effect of economic institutional based community, social network establishment, re-trust of social affiliation, and regrouping based on capital goods on economic welfare
Social media activities impact on the decision of watching films in cinema
A framework for categorizing social media posts
Gender, race and ethnicity in official statistics : social categories and the HIV/AIDS "numbers game"
Corporate social responsibility and loyalty: Intervening influence of customer satisfaction and trust
Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt
The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
Islamic social enterprises in Bangladesh: Conceptual and institutional challenges
Social co-creation acceptance among females in Saudi Arabia
Reconceiving corporate social responsibility for business and educational outcomes
Social media and building a connected college
Social media and management fashions
The effect of economic institutional based community, social network establishment, re-trust of social affiliation, and regrouping based on capital goods on economic welfare
Social media activities impact on the decision of watching films in cinema
A framework for categorizing social media posts
Gender, race and ethnicity in official statistics : social categories and the HIV/AIDS "numbers game"
Corporate social responsibility and loyalty: Intervening influence of customer satisfaction and trust
Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt
The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
Islamic social enterprises in Bangladesh: Conceptual and institutional challenges
Social co-creation acceptance among females in Saudi Arabia
Reconceiving corporate social responsibility for business and educational outcomes
Social media and building a connected college
Social media and management fashions
The effect of economic institutional based community, social network establishment, re-trust of social affiliation, and regrouping based on capital goods on economic welfare
Social media activities impact on the decision of watching films in cinema
A framework for categorizing social media posts
Gender, race and ethnicity in official statistics : social categories and the HIV/AIDS "numbers game"
Corporate social responsibility and loyalty: Intervening influence of customer satisfaction and trust
Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt
The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
Islamic social enterprises in Bangladesh: Conceptual and institutional challenges
Social co-creation acceptance among females in Saudi Arabia