Konferenzbeitrag
Applying Principles of Management Innovation in Advertising Agencies
With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition.
- Sprache
-
Englisch
- Erschienen in
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021 ; Year: 2021 ; Pages: 286-296 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Klassifikation
-
Wirtschaft
Innovation and Invention: Processes and Incentives
Firm Organization and Market Structure
- Thema
-
management innovation
advertising agency
management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rubik, Andrea
- Ereignis
-
Veröffentlichung
- (wer)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (wo)
-
Zagreb
- (wann)
-
2021
- DOI
-
doi:10.54820/PRFY3744
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzbeitrag
Beteiligte
- Rubik, Andrea
- IRENET - Society for Advancing Innovation and Research in Economy
Entstanden
- 2021
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