Peter C. Verhoef
Wirtschaftswissenschaftler,
Hochschullehrer
Geboren:
1972
Werke:
- Customer value management : some reflections and future trends ; [73. Sitzung vom 16. März 2011 in Düsseldorf]
- Indicators of opinion leadership in customer networks: self-reports and degree centrality
- The effects of customer equity drivers on loyalty across services industries and firms
- Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value