Erwin Matys

Marketing- u. Kommunikationsberater

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Praxishandbuch Produktmanagement : Grundlagen und Instrumente
Praxishandbuch Produktmanagement : Grundlagen und Instrumente ; [Produktentwicklung, Markteinführung, Produkt-Lebenszyklus, Markt-Positionierung, Sicherung von Marktanteilen ; mit CD-ROM]
Dienstleistungsmarketing : Kunden finden, gewinnen und binden ; [mit Leitfaden zum Marketingkonzept]
Praxishandbuch Produktmanagement : Grundlagen und Instrumente für eine erfolgreiche Produktvermarktung ; [Produktentwicklung, Markteinführung, Produkt-Lebenszyklus, Markt-Positionierung, Sicherung...

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Erwin Matys

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