Gerhard Wagner
Diplomkaufmann,
Wirtschaftswissenschaftler
Hat mitgewirkt an:
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Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints [[Elektronische Ressource]]
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Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers
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(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing