Thomas Reutterer

Betriebswirt, Hochschullehrer

Works:

Analyse von Wettbewerbsstrukturen mit neuronalen Netzen : ein Ansatz zur Kundensegmentierung auf Basis von Haushaltspaneldaten
Topic modeling in marketing: recent advances and research opportunities
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
A data mining framework for targeted category promotions

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Thomas Reutterer

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