Martin Schneider

Wirtschaftswissenschaftler

Born: Aalen

Works:

Kundenverhalten im Kontext der Produkt- und Markenpiraterie : eine empirische Analyse bei hessischen Studierenden zur Abgrenzung vn Verhaltensdeterminanten
Exploring (anti-) counterfeiting management : conceptual foundations and empirical examination
Marken- und Produktpiraterie : Fälscherstrategien, Schutzinstrumente, Bekämpfungsmanagement

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Martin Schneider

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