Artikel
Supply chain collaboration and integration enhance the response of fast-moving consumer goods manufacturers and retailers to customer's requirements
Supply chain management has a critical role in steering business success through coordinated activities of the value chain partners. The success of fast-moving consumer goods companies (FMCGs) has a direct relationship with the performance of the leading retailers, which are their main channel of distribution. The supply chain of the leading South African food FMCGs and the corresponding retail chain stores was studied with the aim of establishing that collaboration and integration enhanced the response to the customers' requirements. The study was grounded on collaboration and integration theory, and a qualitative research methodology was used. Non-probability sampling was used, and senior managers selected from the two types of firms were interviewed. The data collected was transcribed, coded and thematically interpreted using content analysis. The outcome of the study indicated that supply chain collaboration and integration of the FMCG retailers, enhanced response to the customers' requirements.
- Language
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Englisch
- Bibliographic citation
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Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 49 ; Year: 2018 ; Issue: 1 ; Pages: 1-8 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Mathu, Ken
Phetla, Selepe
- Event
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Veröffentlichung
- (who)
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African Online Scientific Information Systems (AOSIS)
- (where)
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Cape Town
- (when)
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2018
- DOI
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doi:10.4102/sajbm.v49i1.192
- Handle
- Last update
- 10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Mathu, Ken
- Phetla, Selepe
- African Online Scientific Information Systems (AOSIS)
Time of origin
- 2018
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