Arbeitspapier

Rhetoric matters: A social norms explanation for the anomaly of framing

Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - "framing" evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrallyframed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged.

Language
Englisch

Bibliographic citation
Series: WZB Discussion Paper ; No. SP II 2018-204

Classification
Wirtschaft
Field Experiments
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Subject
framing
norms
social identity
altruism

Event
Geistige Schöpfung
(who)
Chang, Daphne
Chen, Roy
Krupka, Erin
Event
Veröffentlichung
(who)
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
(where)
Berlin
(when)
2018

Handle
Last update
10.03.2025, 11:41 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Arbeitspapier

Associated

  • Chang, Daphne
  • Chen, Roy
  • Krupka, Erin
  • Wissenschaftszentrum Berlin für Sozialforschung (WZB)

Time of origin

  • 2018

Other Objects (12)