Artikel
The Sustainable Marketing Canvas - A New Decision-Making Tool
In many industries there is a growing interest for sustainable marketing strategies. The solutions available today are fragmented and not scalable. To remedy this, the Sustainable Marketing Canvas (SMC) is introduced as a comprehensive tool for developing sustainable strategies. The German outdoor brand VAUDE is presented as a best-practice case study.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 37 ; Year: 2020 ; Issue: 4 ; Pages: 50-57
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Fuduric, Nikolina
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2020
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Fuduric, Nikolina
- Thexis Verlag
Time of origin
- 2020
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