Artikel
A study on consumer strategy of artificial intelligence service using importance-satisfaction analysis
Purpose: The purpose of this paper is to investigate satisfaction and importance in order to appropriately evaluate AI-based service quality evaluation. It is to conduct an importance and satisfaction analysis for users of artificial intelligence speakers and derive a service strategy. Design/methodology/approach: This study conducted a survey of consumers using artificial intelligence speakers in Republic of Korea. The survey was conducted online and the total number of samples was 200. Findings: In this study, meaningful results were derived by conducting an overall importance-satisfaction analysis targeting artificial intelligence speaker users. Based on this, a maintenance strategy, improvement strategy, and reinforcement strategy were established for each quality item of artificial intelligence service. By analyzing gender characteristics, service strategies suitable for men and women were derived. Research limitations/implications: It is necessary to derive a broad service strategy by conducting additional analysis based on different criteria such as by brand. In the future, research is needed to expand to various services based on artificial intelligence in addition to artificial intelligence speakers. Originality/value: These research results will help to establish appropriate strategies for various services based on artificial intelligence.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Global Business & Finance Review (GBFR) ; ISSN: 2384-1648 ; Volume: 26 ; Year: 2021 ; Issue: 2 ; Pages: 110-120 ; Seoul: People & Global Business Association (P&GBA)
- Klassifikation
-
Management
- Thema
-
Artificial Intelligence
Importance-Satisfaction Analysis
Artificial Intelligence Speaker
Service strategy
AI-based service
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Baek, Changhwa
- Ereignis
-
Veröffentlichung
- (wer)
-
People & Global Business Association (P&GBA)
- (wo)
-
Seoul
- (wann)
-
2021
- DOI
-
doi:10.17549/gbfr.2021.26.2.110
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:46 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Baek, Changhwa
- People & Global Business Association (P&GBA)
Entstanden
- 2021
Ähnliche Objekte (12)
CONSUMER'S SATISFACTION - EXPLANATORY MODELS
The importance of consumer taste in trade
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Consumer satisfaction-based social commerce service quality management
Consumer satisfaction : advancements in theory, modeling, and empirical findings
Consumer Satisfaction : Advancements in Theory, Modeling, and Empirical Findings
Drivers of consumer behavior and competitive strategy outcomes
Corporate social responsibility and repurchase intentions: The parallel mediation of consumer satisfaction and consumer trust
The importance of team governance structures for performance and satisfaction
Measuring Tsunami Museum Visitor Satisfaction: An Importance Performance Map Analysis
On the importance of centering in artificial neural networks
Pre-purchase information search and consumer satisfaction: Replication and extension
CONSUMER'S SATISFACTION - EXPLANATORY MODELS
The importance of consumer taste in trade
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Consumer satisfaction-based social commerce service quality management
Consumer satisfaction : advancements in theory, modeling, and empirical findings
Consumer Satisfaction : Advancements in Theory, Modeling, and Empirical Findings
Drivers of consumer behavior and competitive strategy outcomes
Corporate social responsibility and repurchase intentions: The parallel mediation of consumer satisfaction and consumer trust
The importance of team governance structures for performance and satisfaction
Measuring Tsunami Museum Visitor Satisfaction: An Importance Performance Map Analysis
On the importance of centering in artificial neural networks
Pre-purchase information search and consumer satisfaction: Replication and extension
CONSUMER'S SATISFACTION - EXPLANATORY MODELS
The importance of consumer taste in trade
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Consumer satisfaction-based social commerce service quality management
Consumer satisfaction : advancements in theory, modeling, and empirical findings
Consumer Satisfaction : Advancements in Theory, Modeling, and Empirical Findings
Drivers of consumer behavior and competitive strategy outcomes
Corporate social responsibility and repurchase intentions: The parallel mediation of consumer satisfaction and consumer trust
The importance of team governance structures for performance and satisfaction
Measuring Tsunami Museum Visitor Satisfaction: An Importance Performance Map Analysis
On the importance of centering in artificial neural networks