Factors influencing the adoption of mobile services consumers' preferences using analytic hierarchy process

Konferenzbeitrag

The rapid and widespread development of innovations in mobile services is changing societies and improving lives around the world. Due to lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by mobile network operators, application and content developers. There are several factors which are affecting the service adoption by consumers. This paper aims to provide practitioners and academics, an insight on what consumers' preferences are by using an Analytic Hierarchy Approach (AHP). The objective of this paper is to identify factors influencing the adoption of the mobile services. In this study we have considered Payment Mode, Functionality, Added Value and PQCP (perceived quality, cost and performance) as the main service adoption factors. The survey results indicate that Functionality is the most important influencing factor for the respondents, followed by Added Value, PQCP and Payment Mode.

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• Language: Englisch

References and Relationships

• Bibliographic citation: Series: 22nd European Regional Conference of the International Telecommunications Society (ITS): "Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues", Budapest, Hungary, 18th-21st September, 2011

Classification and Topics

• Classification: Wirtschaft
• Subject: Adoption ; AHP ; Mobile Value Services ; Consumer's Preferences

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Nikou, Shahrokh ; Mezei, Jozsef ; Bouwman, Harry ; Liu, Yong
• Event: Veröffentlichung
• (who): International Telecommunications Society (ITS)
• (where): Calgary
• (when): 2011

Further information

• Handle: http://hdl.handle.net/10419/52151