Artikel

Open Balkan initiative: Prospects for tourism development

The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed a Memorandum of understanding on cooperation in the field of tourism in the Western Balkans to expand the tourism potential of a common tourism market. This study investigates the level of seasonality in terms of overnights of tourists from Serbia, and Albania between 2011-2019. Data for 2020 and 2021 are omitted due to COVID-19 pandemic break. By calculating standard indicators, the research revealed low seasonality and favorable precondition for creating sustainable regional tourism product based on cultural heritage, tradition, gastronomy, and other cultural similarities. The study further outlines the importance of establishing a single tourism market that will contribute to creating a new concept of integrated regional tourism.

Sprache
Englisch

Erschienen in
Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 13 ; Year: 2022 ; Issue: 2 ; Pages: 214-220

Klassifikation
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Tourism and Development
Tourism: Policy
Thema
Open Balkan initiative
regional development
tourism market
seasonality

Ereignis
Geistige Schöpfung
(wer)
Petrevska, Biljana
Ereignis
Veröffentlichung
(wer)
University of Tourism and Management
(wo)
Skopje
(wann)
2022

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Petrevska, Biljana
  • University of Tourism and Management

Entstanden

  • 2022

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