Artikel
An apple a day – how the platform economy impacts value creation in the healthcare market
The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market.
- Sprache
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Englisch
- Erschienen in
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Journal: Electronic Markets ; ISSN: 1422-8890 ; Volume: 31 ; Year: 2021 ; Issue: 4 ; Pages: 849-876 ; Berlin, Heidelberg: Springer
- Klassifikation
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Ingenieurwissenschaften und Maschinenbau
Analysis of Health Care Markets
Transactional Relationships; Contracts and Reputation; Networks
Firm Organization and Market Structure
New Firms; Startups
- Thema
-
Digital platforms
Platform economy
Healthcare market
Digital health
GAFAM
Value network analysis
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Gleiss, Alexander
Kohlhagen, Marco
Pousttchi, Key
- Ereignis
-
Veröffentlichung
- (wer)
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Springer
- (wo)
-
Berlin, Heidelberg
- (wann)
-
2021
- DOI
-
doi:10.1007/s12525-021-00467-2
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Gleiss, Alexander
- Kohlhagen, Marco
- Pousttchi, Key
- Springer
Entstanden
- 2021
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