Konferenzbeitrag
Uncertainty mitigation in online ticketing purchase: The moderating effect of analytics information
The process of purchasing air tickets is often hovered with much uncertainties. Such uncertainties are introduced by complex pricing strategies and algorithms used by airline companies which vary ticket price based on dates, time of purchase and different routes selected. In order to reduce perceived uncertainties among consumers, agents such as Kayak.com try to present analytics information to assist consumer decision-making. This study seeks to understand the effect of analytics information on consumers' perceived uncertainty and decision to purchase airline tickets. Survey data will be collected from online air ticket buyers. Structural equation modeling technique will be used to analyze the data. Based on the results, we will suggest academic and practical implications.
- Sprache
-
Englisch
- Erschienen in
-
Series: 2015 Regional Conference of the International Telecommunications Society (ITS): "The Intelligent World: Realizing Hopes, Overcoming Challenges", Los Angeles, USA, 25th-28th October, 2015
- Klassifikation
-
Wirtschaft
- Thema
-
Business Analytics
Uncertainty Mitigation
Online ticket purchase
Trust
Perceived Behavioral Control
Information Quality
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Han, So Yeon
Chang, Younghoon
Wong, Siew Fan
Chong, Hon Qui
Lee, Sangman
- Ereignis
-
Veröffentlichung
- (wer)
-
International Telecommunications Society (ITS)
- (wo)
-
Calgary
- (wann)
-
2015
- Handle
- Letzte Aktualisierung
- 10.03.2025, 11:46 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzbeitrag
Beteiligte
- Han, So Yeon
- Chang, Younghoon
- Wong, Siew Fan
- Chong, Hon Qui
- Lee, Sangman
- International Telecommunications Society (ITS)
Entstanden
- 2015
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