Markets Segmented by Regional-Origin Labelling with Quality Control

Journal article | Zeitschriftenartikel

Abstract It is the objective of this paper to provide a methodological framework for the analysis of regional-marketing programs which include regional-origin labelling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium–displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet – Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities. Welfare implications for producers in a program depend strongly on advertising elasticities, too, but also on the costs of participation including quality control and on the co-financing mechanism between government and producers.

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• Extent: Seite(n): 311-321
• Language: Englisch
• Notes: Status: Postprint; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Applied Economics, 41(3)

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Herrmann, Roland ; Anders, Sven ; Thompson, Stanley R.
• Event: Veröffentlichung
• (when): 2009

Further information

• DOI: https://doi.org/10.1080/00036840601007237
• URN: urn:nbn:de:0168-ssoar-240475
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln