Konferenzbeitrag
How Students as Consumers Learn Information about New Products
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes toward different sources of information. Research was conducted at the Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers utilize a wide variety of information sources to learn about new products. Thus gender, as a major social category, age and other determinants of consumer behaviour were also considered. It concludes with some important marketing implications.
- Language
-
Englisch
- Bibliographic citation
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017 ; Year: 2017 ; Pages: 199-206 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Classification
-
Wirtschaft
Marketing and Advertising: Other
- Subject
-
consumers
new products
consumer behaviour
marketing
innovation
development
- Event
-
Geistige Schöpfung
- (who)
-
Šišara, Jelena
Goleš, Divna
- Event
-
Veröffentlichung
- (who)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (where)
-
Zagreb
- (when)
-
2017
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Šišara, Jelena
- Goleš, Divna
- IRENET - Society for Advancing Innovation and Research in Economy
Time of origin
- 2017
Other Objects (12)
When products compete for consumers attention : How selective attention affects preferences
How we learn now
How to nudge consumers to improve decisions about money : challenges and interventions
Approaches to Learn about Employer Learning
Approaches to learn about employer learning
Informing Consumers about their own Preferences
Informing Consumers about their own Preferences
How do research institutes learn?
Learn How We Deliver. Continuously.
Teaching children how to learn
How Consumers use Gift Certificates
How many consumers are rational?
When products compete for consumers attention : How selective attention affects preferences
How we learn now
How to nudge consumers to improve decisions about money : challenges and interventions
Approaches to Learn about Employer Learning
Approaches to learn about employer learning
Informing Consumers about their own Preferences
Informing Consumers about their own Preferences
How do research institutes learn?
Learn How We Deliver. Continuously.
Teaching children how to learn
How Consumers use Gift Certificates
How many consumers are rational?
When products compete for consumers attention : How selective attention affects preferences
How we learn now
How to nudge consumers to improve decisions about money : challenges and interventions
Approaches to Learn about Employer Learning
Approaches to learn about employer learning
Informing Consumers about their own Preferences
Informing Consumers about their own Preferences
How do research institutes learn?
Learn How We Deliver. Continuously.
Teaching children how to learn
How Consumers use Gift Certificates