Artikel

The effect of dispatch methods on a recruiting campaign for a business survey: evidence from Germany

The ifo Institute for Economic Research has been conducting the ifo business survey since its foundation in 1949. To ensure stability of participation rates, regular sample recruitment is indispensable. Does the dispatch method matter for response rates of a recruiting campaign? To answer this question, we conducted a controlled experiment involving invitation letters sent out to over 8,000 German industrial firms in May 2019. Our results show that standard mailing significantly increases the response rate compared to ‘Dialogpost’ (bulk mail). From a cost perspective, costs for standard mailing outweigh this effect.

Sprache
Englisch

Erschienen in
Journal: Applied Economics Letters ; ISSN: 1466-4291 ; Year: 2020 ; Issue: Latest Articles ; Pages: 1-4 ; London: Routledge

Klassifikation
Wirtschaft
Survey Methods; Sampling Methods
Field Experiments
Thema
Business survey
recruitment
response rate
postage

Ereignis
Geistige Schöpfung
(wer)
Brandt, Przemyslaw
Demmelhuber, Katrin
Wohlrabe, Klaus
Ereignis
Veröffentlichung
(wer)
Routledge
(wo)
London
(wann)
2020

DOI
doi:10.1080/13504851.2020.1813243
Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Brandt, Przemyslaw
  • Demmelhuber, Katrin
  • Wohlrabe, Klaus
  • Routledge

Entstanden

  • 2020

Ähnliche Objekte (12)