Arbeitspapier
The Economics of Media Markets : A Literature Review
Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view.The interrelationship of reader and advertising markets,high sunk costs and large economies of scale are typical features.This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.
- Language
-
Englisch
- Bibliographic citation
-
Series: Diskussionspapier ; No. 10
- Classification
-
Wirtschaft
- Subject
-
Medienökonomik
Zeitungsverlag
Zeitschriftenverlag
Theorie
Welt
- Event
-
Geistige Schöpfung
- (who)
-
Dewenter, Ralf
- Event
-
Veröffentlichung
- (who)
-
Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
- (where)
-
Hamburg
- (when)
-
2003
- Handle
- URN
-
urn:nbn:de:gbv:705-opus-1380
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Dewenter, Ralf
- Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
Time of origin
- 2003