Arbeitspapier

The Economics of Media Markets : A Literature Review

Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view.The interrelationship of reader and advertising markets,high sunk costs and large economies of scale are typical features.This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.

Language
Englisch

Bibliographic citation
Series: Diskussionspapier ; No. 10

Classification
Wirtschaft
Subject
Medienökonomik
Zeitungsverlag
Zeitschriftenverlag
Theorie
Welt

Event
Geistige Schöpfung
(who)
Dewenter, Ralf
Event
Veröffentlichung
(who)
Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
(where)
Hamburg
(when)
2003

Handle
URN
urn:nbn:de:gbv:705-opus-1380
Last update
10.03.2025, 11:44 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Arbeitspapier

Associated

  • Dewenter, Ralf
  • Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre

Time of origin

  • 2003

Other Objects (12)