Artikel

What makes businesses commit to nature conservation?

To halt the loss of biodiversity and ecosystem services, various actors including companies need to engage, but it is not yet clear what drives voluntary business commitments. We explore leverage points that might increase corporate action for conservation. We apply a structural equation model based on the theory of planned behaviour to analyse data from 618 German companies, collected through an online-survey in 2019. We show that a favourable attitude, driven by perceived business relevance and benefit prospects, fosters engagement. Perceived difficulties, such as lacking finances and knowledge, hinder the engagement. Customers, employees and the general public are presently the only stakeholder groups that drive corporate conservation engagement. Nevertheless, the expectation levels of virtually all stakeholders were found to be quite low and as such inadequate for the ecological crisis we face. We discuss how political will and goal setting can encourage more widespread business support for the natural environment.

Language
Englisch

Bibliographic citation
Journal: Business Strategy and the Environment ; ISSN: 1099-0836 ; Volume: 30 ; Year: 2020 ; Issue: 2 ; Pages: 741-755 ; Hoboken, NJ: Wiley

Classification
Wirtschaft
Subject
biodiversity
corporate responsibility
ecosystem services
structural equation modelling
sustainable development
theory of planned behaviour

Event
Geistige Schöpfung
(who)
Krause, Marlen S.
Droste, Nils
Matzdorf, Bettina
Event
Veröffentlichung
(who)
Wiley
(where)
Hoboken, NJ
(when)
2020

DOI
doi:10.1002/bse.2650
Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Krause, Marlen S.
  • Droste, Nils
  • Matzdorf, Bettina
  • Wiley

Time of origin

  • 2020

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