Bericht
The power of bots: The benefits and pitfalls of automation in corporate communications
Automatisierung verändert Schritt für Schritt die Arbeitsweise von Kommunikationsabteilungen. Die Communication Insights "The power of bots" fasst die Ergebnisse des Forschungsprojekts der Universität Duisburg-Essen zusammen. Dabei geht es vor allem um zwei Schwerpunkte: CHATBOTS: Welche Potenziale haben automatisierte Anwendungen für Kommunikationsabteilungen? Wie können Chatbots aufgesetzt bzw. verbessert werden? (technische Infrastruktur, Programmierung, etc.) Welche Hürden müssen überwunden werden? (Datenverfügbarkeit, Anwendungsfehler, etc.) SOCIAL BOTS: Inwiefern versuchen Social Bots die Kommunikation von Unternehmen in sozialen Medien zu beeinflussen? Hierzu wurden erstmalig Millionen von Postings zu den DAX30-Unternehmen auf Twitter, Facebook und YouTube auf Bot-Aktivitäten analysiert. Wie können Kommunikationsabteilungen mit dieser Bedrohung umgehen? Welche rechtlichen Rahmenbedingungen gibt es?
- Language
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Englisch
- Bibliographic citation
-
Series: Communication Insights ; No. 9
- Classification
-
Management
- Event
-
Geistige Schöpfung
- (who)
-
Brachten, Florian
Stieglitz, Stefan
Berger, Karen
- Event
-
Veröffentlichung
- (who)
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Akademische Gesellschaft für Unternehmensführung & Kommunikation
- (where)
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Leipzig
- (when)
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2020
- Handle
- Last update
- 10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Bericht
Associated
- Brachten, Florian
- Stieglitz, Stefan
- Berger, Karen
- Akademische Gesellschaft für Unternehmensführung & Kommunikation
Time of origin
- 2020
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