Works:
- Product intelligence: its conceptualization, measurement and impact on consumer satisfaction
- Specifying Formatively-measured Constructs In Endogenous Positions In Structural Equation Models: Caveats and Guidelines For Researchers
- Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
- Same model, same data, but different outcomes : evaluating the impact of method choices in structural equation modeling