Crowdsourced innovation: How community managers affect crowd activities

Arbeitspapier

In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers positively affects crowd activities in an inverted U-shaped manner. Moreover, we evidence that intellectual stimulation by managers increases community participation, while individual consideration of users has no impact on user activities. Finally, the data reveal that community manager activities that require more effort, such as media file uploads instead of simple written comments, have a larger effect on crowd participation.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: IWH Discussion Papers ; No. 13/2018

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Labor Force and Employment, Size, and Structure ; Time Allocation and Labor Supply ; Information and Internet Services; Computer Software ; Business Economics ; Personnel Economics: Labor Management ; Innovation and Invention: Processes and Incentives
• Thema: crowdsourcing ; open innovation ; crowdsourced innovation ; crowdworking ; ideation ; managerial attention

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Hornuf, Lars ; Jeworrek, Sabrina
• Ereignis: Veröffentlichung
• (wer): Leibniz-Institut für Wirtschaftsforschung Halle (IWH)
• (wo): Halle (Saale)
• (wann): 2018

Weitere Informationen

• Handle: http://hdl.handle.net/10419/181437
• URN: urn:nbn:de:gbv:3:2-96417
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ