Konferenzbeitrag
Relationship between Customers' Loyalty and Income: Preliminary Research
Customer relationship management has a great role in customers' loyalty and satisfaction. However, it is questionable if companies are facing their customers with adequate care. Research that analyzes income and its impact to customers' loyalty, especially in post-transition countries is scare. This paper investigates customers' attitudes towards selected loyalty determinants. In order to achieve the goal, empirical research on the sample of Croatian customers has been conducted. The respondents were classified into three groups regarding income level and then compared using Kruskall-Wallis test.
- Language
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Englisch
- Bibliographic citation
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In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015 ; Year: 2015 ; Pages: 369-374 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Classification
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Wirtschaft
Business Administration and Business Economics; Marketing; Accounting; Personnel Economics: General
- Subject
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customer relationship management
economics
customer loyalty management
- Event
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Geistige Schöpfung
- (who)
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Klopotan, Igor
Vrhovec-Žohar, Kristina
Mahič, Edita
- Event
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Veröffentlichung
- (who)
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IRENET - Society for Advancing Innovation and Research in Economy
- (where)
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Zagreb
- (when)
-
2015
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Klopotan, Igor
- Vrhovec-Žohar, Kristina
- Mahič, Edita
- IRENET - Society for Advancing Innovation and Research in Economy
Time of origin
- 2015
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