Consequences of customer engagement behavior: when negative Facebook posts have positive effects
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1422-8890
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Consequences of customer engagement behavior: when negative Facebook posts have positive effects ; day:1 ; month:4 ; year:2016 ; pages:1-13
Electronic markets ; (1.4.2016), 1-13
- Creator
-
Bitter, Sofie
- Contributor
- DOI
-
10.1007/s12525-016-0220-7
- URN
-
urn:nbn:de:1111-201604026690
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:45 AM CEST
Data provider
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Bitter, Sofie
- Grabner-Kräuter, Sonja
- SpringerLink (Online service)
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