Arbeitspapier | Working paper

Transaction data: commercial transaction surveys and test market data

zu Verbundenen Objekten

"Commercial transaction surveys and test market data are important sources for the analysis of consumer behaviour in various markets. The advantage of these surveys is that they do not only rely on "weak" data of consumers but also on "measured" data (eg. sales information, marketing information etc.) The key questions for the analysis of commercial transaction surveys and test market data are the prospective evaluation of market success for launched or relaunched products and services, the influence of marketing and media on product purchases under “real market conditions” and comparison between the test market and the total market. These data are not yet used by the scientific community. There are three major challenges to get access to the data. The owners of the data (market research institutes/”clients”) have to allow data access. The data must be anonymized in various ways (individuals/households, brands/products) without losing relevant information. Furthermore it is necessary to develop quality guidelines for commercial transaction surveys and test market data. In order to setup the process the RATSWD should initiate a project of official statistics, scientific community and commercial market research."(author's abstract)

Transaction data: commercial transaction surveys and test market data

Urheber*in: Engel, Bernhard

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Umfang
Seite(n): 9
Sprache
Englisch
Anmerkungen
Status: Veröffentlichungsversion

Erschienen in
RatSWD Working Paper Series (63)

Thema
Sozialwissenschaften, Soziologie
Wirtschaft
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Marketing
Transaktion
Befragung
Bewertung
Datenzugang
Produkt
Dienstleistung
Vermarktung
Verbraucher
Daten
Konsumverhalten
Markt
Marktforschung
Wirtschaft
Konsumforschung
Test
Zugangsvoraussetzung
Methode
Qualität

Ereignis
Geistige Schöpfung
(wer)
Engel, Bernhard
Ereignis
Veröffentlichung
(wer)
Rat für Sozial- und Wirtschaftsdaten (RatSWD)
(wo)
Deutschland, Berlin
(wann)
2009

URN
urn:nbn:de:0168-ssoar-423658
Rechteinformation
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Letzte Aktualisierung
21.06.2024, 16:27 MESZ

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Engel, Bernhard
  • Rat für Sozial- und Wirtschaftsdaten (RatSWD)

Entstanden

  • 2009

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