Exploring brand management strategies in Chinese manufacturing industry

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1479-1803
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Exploring brand management strategies in Chinese manufacturing industry ; day:1 ; month:8 ; year:2019 ; pages:1-29
The journal of brand management ; (1.8.2019), 1-29

Creator
Lin, Fenfang
Siu, Wai-Sum
Contributor
SpringerLink (Online service)

DOI
10.1057/s41262-019-00166-6
URN
urn:nbn:de:101:1-2019122523020877778887
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:53 AM CEST

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