Hochschulschrift
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
-
X, 227 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
Rheinisch-Westfälische Technische Hochschule Aachen, Dissertation, 2016
- Schlagwort
-
Online-Marketing
Social Media
World Wide Web 2.0
Verbraucherverhalten
Unternehmensentwicklung
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 12:04 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
Entstanden
- 2016
Ähnliche Objekte (12)
What's advertising content worth? Evidence from a consumer credit marketing field experiment
The role of facebook in online advertising
Consumer Generated Advertising: Open-Source-Marketing
Consumer absenteeism, search, advertising, and sticky prices
Direct to consumer advertising in pharmaceutical markets
Analyzing gender inequality through large-scale Facebook advertising data
Advertising effectiveness: the role of content
Advertising for Attention in a Consumer Search Model
Advertising and Consumer Search in a Duopoly Model
Facebook-ads – Werbung unter Freunden : wie Social-Media-Advertising funktioniert
Consumer engagement on facebook : conceptual and empirical analyses
Male consumer behaviour : a gender perspective on advertising response
What's advertising content worth? Evidence from a consumer credit marketing field experiment
The role of facebook in online advertising
Consumer Generated Advertising: Open-Source-Marketing
Consumer absenteeism, search, advertising, and sticky prices
Direct to consumer advertising in pharmaceutical markets
Analyzing gender inequality through large-scale Facebook advertising data
Advertising effectiveness: the role of content
Advertising for Attention in a Consumer Search Model
Advertising and Consumer Search in a Duopoly Model
Facebook-ads – Werbung unter Freunden : wie Social-Media-Advertising funktioniert
Consumer engagement on facebook : conceptual and empirical analyses
Male consumer behaviour : a gender perspective on advertising response
What's advertising content worth? Evidence from a consumer credit marketing field experiment
The role of facebook in online advertising
Consumer Generated Advertising: Open-Source-Marketing
Consumer absenteeism, search, advertising, and sticky prices
Direct to consumer advertising in pharmaceutical markets
Analyzing gender inequality through large-scale Facebook advertising data
Advertising effectiveness: the role of content
Advertising for Attention in a Consumer Search Model
Advertising and Consumer Search in a Duopoly Model
Facebook-ads – Werbung unter Freunden : wie Social-Media-Advertising funktioniert
Consumer engagement on facebook : conceptual and empirical analyses