Tactical launch decisions for technological innovations: The importance of customer innovativeness
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
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In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings
- Ereignis
-
Veröffentlichung
- (wo)
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Mannheim
- (wer)
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Universitätsbibliothek Mannheim
- (wann)
-
2012
- Urheber
-
Kuester, Sabine
Schuhmacher, Monika C.
- URN
-
urn:nbn:de:bsz:180-madoc-315833
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:51 MEZ
Datenpartner
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Beteiligte
- Kuester, Sabine
- Schuhmacher, Monika C.
- Universitätsbibliothek Mannheim
Entstanden
- 2012
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