Artikel

Exposure and use of mobile media devices by children: Challenges and implications

The children's influence on the parent's buying behavior as well as on the family budget was neglected in the past. In today's modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for certain products and services. This aspect is even more urgent to consider, taking into account that children are exposed to digital media unattended and most of the time conditioned by their parents who are expecting certain behavior from them. The study aims to examine the relationship between media exposure of children and spending habits of household with children. The results show that children of parents who use mobile device for conditioning spend more time on mobile devices compared to those children who aren't conditioned. This urges for action from parents and different stakeholders for balancing between exposure to screens and additional activities for the purpose of improving children's development and well-being.

Sprache
Englisch

Erschienen in
Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 10 ; Year: 2019 ; Issue: 1 ; Pages: 125-134

Klassifikation
Wirtschaft
Marketing and Advertising: General
Single Equation Models; Single Variables: Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes
Model Evaluation, Validation, and Selection
Employment; Unemployment; Wages; Intergenerational Income Distribution; Aggregate Human Capital; Aggregate Labor Productivity
Education and Inequality
Time Allocation, Work Behavior, and Employment Determination: Other
Thema
children
Generation Z
mobile devices
conditioning
household spending

Ereignis
Geistige Schöpfung
(wer)
Naumovska, Ljupka
Serafimovic, Gordana
Efremov, Ljupco
Ereignis
Veröffentlichung
(wer)
University of Tourism and Management
(wo)
Skopje
(wann)
2019

Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Naumovska, Ljupka
  • Serafimovic, Gordana
  • Efremov, Ljupco
  • University of Tourism and Management

Entstanden

  • 2019

Ähnliche Objekte (12)