L'allaitement maternel: analyse sémiotique et approche éducommunicationnelle

Abstract: Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress. (author's abstract)

Object Details

• Alternative title: Breastfeeding: semiotic analysis and éducommunicationnelle approach; handling the meanings and performative acts
• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Französisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: ESSACHESS - Journal for Communication Studies ; 8 (2015) 2 ; 165-180

Classification and Topics

• Classification: Nachrichtenmedien, Journalismus, Verlagswesen

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2015
• Creator: Bonjour, Audrey

Further information

• URN: urn:nbn:de:0168-ssoar-46889-3
• Rights: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:36 AM CEST