Journal article | Zeitschriftenartikel
Social Television Viewing with Second Screen Platforms: Antecedents and Consequences
This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed.
- ISSN
-
2183-2439
- Extent
-
Seite(n): 139-152
- Language
-
Englisch
- Notes
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Bibliographic citation
-
Media and Communication, 7(1)
- Subject
-
Publizistische Medien, Journalismus,Verlagswesen
interaktive, elektronische Medien
Rundfunk, Telekommunikation
Fernsehen
Soziale Medien
Medienverhalten
Interaktion
Medienkonsum
Online-Medien
Nutzung
- Event
-
Geistige Schöpfung
- (who)
-
Guo, Miao
- Event
-
Veröffentlichung
- (where)
-
Portugal
- (when)
-
2019
- DOI
- Rights
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Last update
-
21.06.2024, 4:27 PM CEST
Data provider
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GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
Object type
- Zeitschriftenartikel
Associated
- Guo, Miao
Time of origin
- 2019
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