Journal article | Zeitschriftenartikel
Social Television Viewing with Second Screen Platforms: Antecedents and Consequences
This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed.
- ISSN
-
2183-2439
- Umfang
-
Seite(n): 139-152
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
Media and Communication, 7(1)
- Thema
-
Publizistische Medien, Journalismus,Verlagswesen
interaktive, elektronische Medien
Rundfunk, Telekommunikation
Fernsehen
Soziale Medien
Medienverhalten
Interaktion
Medienkonsum
Online-Medien
Nutzung
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Guo, Miao
- Ereignis
-
Veröffentlichung
- (wo)
-
Portugal
- (wann)
-
2019
- DOI
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:27 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Guo, Miao
Entstanden
- 2019
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