Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market
Abstract: The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: International Letters of Social and Humanistic Sciences (2015) 60 ; 102-111
- Klassifikation
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Handel, Kommunikation, Verkehr
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2015
- Urheber
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Yadav, Rajesh K.
Verma, Manoj
- DOI
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10.18052/www.scipress.com/ILSHS.60.102
- URN
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urn:nbn:de:101:1-2019072713174024127997
- Rechteinformation
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Open Access; Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:27 MESZ
Datenpartner
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Yadav, Rajesh K.
- Verma, Manoj
Entstanden
- 2015
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