Hochschulschrift

Nutzung und Wirkung von Qualitätssignalen bei Such-, Erfahrungs- und Vertrauenskäufen : eine empirische Analyse auf Basis der Cue-Utilization-Theorie

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Location: Deutsche Nationalbibliothek Frankfurt am Main

ISBN: 9783830052227

Dimensions: 21 cm, 410 gr.

Extent: XVII, 307 S.

Language: Deutsch

Notes: graph. Darst.
Zugl.: Jena, Univ., Diss., 2009

Bibliographic citation: Schriftenreihe Studien zum Konsumentenverhalten ; Bd. 32

Keyword: Verbraucher
Kaufentscheidung
Qualität
Indikator

Event: Veröffentlichung

(where): Hamburg

(who): Kovač

(when): 2010

Creator: Mark, Antje

Table of contents: https://d-nb.info/1003668658/04

Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.

Last update: 11.06.2025, 1:56 PM CEST

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Hochschulschrift

Associated

Mark, Antje
Kovač

Time of origin

2010

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Nutzung und Wirkung von Qualitätssignalen bei Such-, Erfahrungs- und Vertrauenskäufen : eine empirische Analyse auf Basis der Cue-Utilization-Theorie

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