Arbeitspapier | Working paper
Image concerns and the provision of quality
In this paper, I study markets where consumers are heterogeneous with respect to both their concerns for the quality of goods and the image associated with them. Consumers with a taste for quality lend a positive image to the product of their choice and thereby increase the product's value to others. A monopolist restricts the product portfolio and charges price premia to allocate image along with quality. Heterogeneity in image concerns thereby provides a rationale for pooling consumers with differing quality preferences. Although image is correlated with a product's quality in equilibrium, an increase in the value of image may decrease quality provision. In a competitive market, premium prices are unsustainable so that image-concerned consumers buy excessive quality instead. Monopoly may therefore yield higher welfare than competition. Policy options to remedy the efficiency losses are discussed. (author's abstract)
- Umfang
-
Seite(n): 86
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet
- Erschienen in
-
Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Verhalten auf Märkten (SP II 2013-211)
- Thema
-
Wirtschaft
Psychologie
Marketing
Sozialpsychologie
Motivation
Konsum
Ethik
Image
Qualität
Ware
Markt
Verbraucher
Bild
Produkt
Preispolitik
Kaufverhalten
- Ereignis
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Geistige Schöpfung
- (wer)
-
Friedrichsen, Jana
- Ereignis
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Veröffentlichung
- (wer)
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
- (wo)
-
Deutschland, Berlin
- (wann)
-
2013
- Handle
- Letzte Aktualisierung
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21.06.2024, 16:27 MESZ
Datenpartner
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Friedrichsen, Jana
- Wissenschaftszentrum Berlin für Sozialforschung gGmbH
Entstanden
- 2013
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