The influence of Corporate Brand Experience on employees´ corporate brand pride, brand-related and service-related behaviour
- Weitere Titel
-
Der Einfluss von Corporate Brand Experience auf den unternehmensbezogenen Markenstolz von Mitarbeitenden sowie deren marken- und serviceorientierte Verhaltensweisen
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Hohenheim, Universität Hohenheim, Dissertation, 2023
- Schlagwort
-
Markenpolitik
Corporate Identity
Marke ; Management ; Mitarbeiter ; Marketing
- Ereignis
-
Veröffentlichung
- (wo)
-
Hohenheim
- (wer)
-
Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
- (wann)
-
2024
- Urheber
- Beteiligte Personen und Organisationen
-
Büttgen, Marion
- URN
-
urn:nbn:de:bsz:100-opus-22800
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:49 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Abed, Fabian
- Büttgen, Marion
- Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
Entstanden
- 2024
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