Konferenzbeitrag
What do Consumers Prefer for the Attributes of Virtual Reality Head-mount Displays
Recently, the consumer virtual reality(VR) industry has been established with the introduction of VR head-mount displays(HMDs) and many have expected VR to become the next generation platform. Despite the circumstances, the adoption of VR HMDs is slower than expected. To comprehend this matter, this study explored consumers' preference on the attributes of VR HMDs by implementing the conjoint analysis methodology and deriving the marginal willingness-to-pay(MWTP) of the attributes. Based on past literature and analysis of the product, six attributes were derived: Visualization, Accessories, Weight, Ergonomic Design, Number of Contents, and Price. The results indicate that the wearable aspect of the device is the most important. Implications for future developmental directions for VR HMDs are suggested based on the results.
- Language
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Englisch
- Bibliographic citation
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Series: 29th European Regional Conference of the International Telecommunications Society (ITS): "Towards a Digital Future: Turning Technology into Markets?", Trento, Italy, 1st - 4th August, 2018
- Classification
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Wirtschaft
- Event
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Geistige Schöpfung
- (who)
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Yang, Seung Ho
Nam, Changi
- Event
-
Veröffentlichung
- (who)
-
International Telecommunications Society (ITS)
- (where)
-
Calgary
- (when)
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2018
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Yang, Seung Ho
- Nam, Changi
- International Telecommunications Society (ITS)
Time of origin
- 2018
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